Sunday, 6 October 2013

Now you Seetickets, now you don't.

Where's the balance between too little information and too much information? Where's the balance between being happy for your business success and remembering that you're in the service industry?

Social media, y u so challenging!


Admittedly, I'm no IT consultant (hence I'm not giving IT advice to Seetickets), but perhaps reconsider

1) giving more information on what type of technical difficulties you are facing (nothing quite like getting kicked out after thinking you'd paid for tickets!)
2) give out less information - well done on the record time, but not really something the desperate online audience needs to know right now
3) you've already admitted there was a mistake - giving out attitude will not make it disappear



Friday, 4 October 2013

Wish I had done it.

I love advertising, I really do, but sometimes I wonder if even seeing tube advertising is worth another survival of the fittest -thing in a London morning rush hour tube.

But then again, sometimes it is. Wish I had done this. To me, the copy is so compelling that it actually made me forget it was a Monday morning in a London rush hour.

Wednesday, 2 October 2013

Keeping or faking up appearances?

"I'll bet my right testicle that my late granddad didn't fight in the war for this country 70 years ago so that idiots of later times could whore---"

This starting sentence of a blog post, titled "About the people who ruin this country", caught my attention on a late night Facebook link clicking spree. Or maybe it wasn't the sentence alone, but the picture of the blogger. I recommend you click on the link now, if you didn't already.

Now excuse me for my stereotypical thinking, but someone who looks like that using language like above makes me intrigued. The post in itself was about the environmental mishaps of the Finnish political scene, and to be fair, from a point of view I wouldn't first connect to a middle-aged man in a suit. In fact, it rang quite a few bells.

After a bit of more clicking, it turns out that it's not really him, but a younger chap who would "look the part" behind the contents of the blog post. Reasoning for using a fake image? Being taken seriously. Would the post have created a serious, well-argumented discussion in the comments from people all over the society on a political portal if the picture would have been of a 20-something guy on a beach in Goa with a guitar?

Is it in what is said or who says it?

I have dreadlocks. And tattoos. I can't walk in heels. I'm also an all A's student and I've bagged a few European PR awards. Yet, when I first turn up to a "serious" event, I get looks. I don't look the part, especially in London, but hopefully I'll be the part if given a chance. It's just about who is willing to even look behind the looks - isn't it about 3 seconds that we have to make a first impression? And we all know how easy it is to change those.

Perhaps that's the beauty of the world wide wonderful. Anyone can be an expert. Identity theft aside, is internet by making people faceless actually making us pay more attention to what is said than who is saying it? Or is it [still] a fake it till you make it -sort of a truth that's out there?







Tuesday, 1 October 2013

Björn Borg does bra.

As a Finn, I cringe when Swedish people do something amazing [except you, Denise, of course]. Someone say "jealousy"? I say pfft.

However, as a human being, what Björn Borg did in Russia not only makes me think of "Swedes are amazing". It also reaffirms that when I claim to people, who only see the advertising industry as a cut-throat piece of business hell where money rules and ethics screw, that it can be used for good things, too, I'm not even lying.

Nicked from AdWeek

I do wonder how much money it took though to be not labelled as gay propaganda. This is bad ass. Unlike probably most people using Björn Borg's.


Saturday, 28 September 2013

Ad of the Week: Mercedes Benz

So, as a rule of thumb, unless you are Honda or Audi I couldn't give a shit about your ads. This, however, is magic - message is clear, uninterrupted and visualised through awesome, possible magical, gyroscopic properties of chickens. Made me laugh on the bus. That's a win right there. 

Mercedes-Benz TV: MAGIC BODY CONTROL TV commercial "Chicken" by Jung von Matt agency, Germany (obviously).

Posted by Lex on behalf of Hannah 



Tuesday, 11 June 2013

Funny branding

I love that the cafe across the street from a prison is called "Breakout"!

Saturday, 8 June 2013

It's a sign!

It's a shame though that the brand name wasn't written on the sign as I was not the only one urged to take a picture of this and post it on both Facebook and Instagram...