I don't understand how John Lewis does it. I thought the Christmas ad from 2011 blew the bank; a year later, I thought surely it was the 2012 one that did it.
Now, it's 2013, I'm 10secs into the newest ad and I'm already in tears.
John Lewis, I salute you. Coke Santa has got absolutely nothing on you; now I know it's Christmas time.
I was the same! Hare and bear are brilliant. I actually wasnt a fan of 2012 JL ad. But they've more than redeemed themselves with this tearjerker. Watch the making of vid - its made with stop motion animation. Incredible.
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