Björn Borg does bra.

As a Finn, I cringe when Swedish people do something amazing [except you, Denise, of course]. Someone say "jealousy"? I say pfft.

However, as a human being, what Björn Borg did in Russia not only makes me think of "Swedes are amazing". It also reaffirms that when I claim to people, who only see the advertising industry as a cut-throat piece of business hell where money rules and ethics screw, that it can be used for good things, too, I'm not even lying.

Nicked from AdWeek

I do wonder how much money it took though to be not labelled as gay propaganda. This is bad ass. Unlike probably most people using Björn Borg's.